Greenwashing
Last updated 2 January 2025
What is greenwashing?
Greenwashing is the practice of a company making itself, its products or services appear more environmentally friendly, sustainable or ethical than they are.
For instance, a company may claim that its products create less carbon emissions than they actually do. This could result in financial and reputational benefits, even if the company is not reducing its emissions.
Why monitoring greenwashing is important
We are working towards a future with net zero carbon emissions. An increasing number of people are choosing products and companies that contribute to this goal. It is therefore important to ensure that what companies say about reducing carbon emissions or the carbon intensity of their products and services is accurate.
Participants in our schemes and activities must report certain information to us.
We ensure they meet their reporting obligations as set out in our monitoring, education and lawsuit activities.
Participant reporting
How you can help
If you have any concerns about greenwashing, contact us.
To report fraud or other misconduct, go to our online reporting tool.
Approach to scheme compliance
We take a risk-based approach to compliance.
Enforceable undertakings
Our agreements with scheme participants facilitate improved compliance and the resolution of non-compliance issues.
Prosecute
We investigate instances of non-compliance and have the authority to prosecute any breaches.
Learn more
HELPFUL LINKS FOR
TM